Hoodworks exists to serve the needs of outdoor enthusiasts who value high quality, innovative products. We design, build, and market products that combine a meticulous, purposeful, local approach to design and manufacturing with a passion for sustainable business practices and a respect for the natural environment.

We are outdoor enthusiasts who look at vehicles as a means to an end. Yes, we are car and truck people too, but we do not approach vehicles as destinations unto themselves. We see vehicles as a conduit to adventure. They help us access places we could not otherwise reach and they provide us with independence to chase our passions. This perspective enables us to see vehicles differently. We don’t care if we are innovating inside or outside the box, as long as we are creating high quality, original products that make a positive contribution to your outdoor adventures.

At Hoodworks, product development is seen through an experiential lens. When we are camping, hiking, surfing, over landing or cycling we are thinking about how our gear functions and what would improve our experience. We are continually seeking opportunities to elevate our outdoor adventures through product innovation, and we welcome your input. Thankfully, we live in exciting times and we are not the only ones who think this way. From the built-in corner steps on one of our new trucks to an affordable drawer system that actually works, recent improvements large and small provide us all with real benefit. We love innovation almost as much as the outdoors and are thankful to be able to add our own products to the rich mix of gadgets, devices, solutions, and objects designed to improve life for adventurers and outdoors-people.

We are excited to begin by reimagining the tailgate. Not only because it is essentially an untouched component, but because its size affords a uniquely expansive canvas for creativity and variation. Please keep an eye on us, not only as we launch our first GearGate™, but as we expand into other specialized use-cases, and eventually into other product categories. Regardless of what we offer, we are commitment to include quality, care, and innovation in all of our products.


Hoodworks Team

Matthew BaderFounder, CEO

Matt Bader is an energetic, experienced entrepreneur with more than 20 years experience in international management, trade, logistics, and supply-chain. He possesses extensive linguistic capabilities and has managed teams in French, Portuguese, Swahili, and English.

Matt grew up in the eastern USA and spent his university years in Colorado, London, Amsterdam, and Zimbabwe. He has spent the majority of his adult life working in more than ten countries across Africa from Burundi, to Cote d’Ivoire, to Mozambique and worked for a variety of governments, NGOs, and for-profit companies in Africa prior to co-founding his own organization in 2001. Headquartered in Malawi, the company addressed the under-served transportation requirements of NGOs in sub-Saharan Africa and Matt grew that organization to serve hundreds of NGOs across 12 countries.

In 2012 Matt moved back to the U.S. where he worked for a major government contracting businesses in Massachusetts and was responsible for over $140M in contract wins and a $240M P&L. Matt co-founded Hoodworks to bring together his passion for the outdoors, entrepreneurship, and innovation in an effort to help more people appreciate their own connection to the outdoors. In practice he is working to create this weyekin-like experience that connects a respect for place and the natural environment with sustainable business practices and responsible consumerism. As in all his business activities, he continues to search to create roles for the disadvantaged, particularly those with disabilities and in pursuit of re-insertion.

After studying Political Science and International Affairs at the University of Colorado at Boulder, Matt obtained an MA in Sociolinguistics from the University of London and an Executive Certificate in Supply Chain Management from INSEAD in Fontainebleau, France.

Andrew KesinFounder, CMO

Andrew Kesin is a creative strategist and executive producer with 20 years of experience in marketing communications both on the agency and client side. His aptitude for brand planning across diverse media ecosystems has led to successful strategies and cross-disciplinary marketing campaigns for a client list that includes Burton Snowboards, New Balance, Bloomberg Television, FX Networks, Hartford Public Schools, Sonic Youth, TRUTH, Universal Records, United Way, and Withings among many others.

As founder of the digital arm of internationally-recognized design firm titanium—in 1998, Andrew led an extraordinary team of programmers to win numerous awards for design and user experience, including one from BusinessWeek magazine’s for the groundbreaking titanium website launch experience. In 2003, Andrew co-founded VISIBL, a creative communications agency that has put its unmistakable stamp on everything from a series of webisodes for Universal Records, to the stateside advertising launch of French connected health giant Withings, to the strategic positioning, communications and advertising for Hartford Public Schools.

In addition to his agency work, Andrew has partnered with Thurston Moore of Sonic Youth to run the independent record label Ecstatic Peace (where, as label chief, he negotiated a deal with Universal Records to create a daunting catalogue of artistic and musical experiences, critically acclaimed, multi-stage music events around the world, and a notorious pop-up store at Urban Outfitters in Los Angeles); has created several notable short films; and has had his still photography featured in Rolling Stone, SPIN, The Wire, UNCUT, MOJO and The New York Times.

Andrew has a BS in Political Science and a BA in English from Rutgers University.

Seth ParksSenior Advisor

Seth Parks is a 20 year automotive industry veteran and successful global business development and leadership executive. He brings a wealth of knowledge in start-ups, turn-arounds, manufacturing, and private equity. He is an expert in building powerful teams, new business development, identifying and closing strategic opportunities, and providing decisive leadership in small and middle firms. Seth has an abundance of international experience and an intimate understanding of global markets, in particular in the automotive space and has successfully negotiated transactions in Africa, the Middle East, Latin America, Eastern Europe, and Western Europe.

From 2012-2015, Seth was CEO at Turbo International where he successfully led a turn-around effort that returned the company to profitability. The turn-around, implemented over a two-year period, resulted in a 43 percent expansion of the customer base, 50 percent increase in country coverage, and 70 percent revenue growth.

Seth previously worked in Private Equity where he executed multiple acquisitions, co-founded a SaaS start-up that raised over $6.0m in venture funding, co-founded a transportation consultancy in Africa, and participated in numerous automotive projects across Africa and the Middle East. He is an enthusiastic supporter of the start-up community and consults with young organizations where he focuses on go-to-market strategy, team creation, marketing, and financial strategy.

Seth has a BS in Political Science from Santa Clara University, an MBA in International Business and an MA in International Affairs from The George Washington University in Washington, DC.

Juan CagampangIndustrial Design

Juan joined Hoodworks in early 2016 and has quickly proven to be an invaluable asset. With an eye for design and a true understanding of the consumer experience, he is helping Hoodworks attain the ultimate in functionality and visual appeal in the GearGate System.

Juan is an outdoor industry veteran with twenty years of experience designing, producing, and testing award-winning products including outdoor clothing, soft goods, tabletop, knives, tools, and automotive cargo management for important design focused brands Dansk, Gerber and Yakima. Juan holds design awards from Red Dot, Good Design, IF, and IDSA and his work has appeared in numerous publications, including Outside and Adventure magazines, Popular Science and Uncrate.

An avid outdoor adventurer, Juan is a rock climber, skier, mountaineer, rafter and bike racer with adventures logged across the western United States, South America, and Italy. He holds a degree in Archaeology from University of California, Santa Cruz, as well as a degree in Industrial Design from the California College of the Arts.

Milan KiddDesign Engineer

Milan came to Hoodworks early on in our prototyping stage. Since then, he has played a pivotal role in the development and refinement of the GearGate System, and always knows how to bring some comedy to our discussions.

Hailing from “The Cavalier State” of Virginia, he is one of our more traveled team members. While working towards a BA in Mathematics from the University of Chicago, Milan spent a semester in Budapest, Hungary, where he achieved fluency in Hungarian and a love for international culture. After graduating, he returned to Budapest and earned a M.S. in Mechanical Engineering, wrote and published a thesis on an amplified feedback loop incorporating partial delay differential equations, and pursued adventures in every corner of Europe. After a short stint at Ericsson R&D in Budapest, Milan returned stateside and hooked up with Hoodworks.

He is an enthusiastic and driven designer, and has used his strong background in mathematics to design products ranging from athletic training equipment to innovative space-saving furniture solutions. In addition to his technical skills, Milan is an avid Ultimate Frisbee player.

Danny EisenbergBusiness Development

Danny is one of the original members of the Hoodworks team. He is creative with a BS in Mechanical Engineering from the University of Iowa and entrepreneurial spirit. He spent much of his professional career in the aerospace industry in various engineering roles in both design and operations. As a mechanical design engineer, he helped design and optimize Heads Down Display systems for military aircraft. Rockwell Collins then gave him the opportunity to broaden his career and he gained experience in a range of product applications such as GPS, Simulation and Training, and ultimately Head-Up Guidance systems. After moving on from corporate ventures, Danny found himself gravitating towards the entrepreneurial world and has quickly become versatile asset to the Hoodworks team.

Danny is a rare (but passionate) American ice hockey fan, and an enthusiast of all things outdoors. He is a Chicago transplant, via Washington, D.C., and has spent much time exploring geographically and culturally. From hang-gliding in Rio to snowboarding the Jackson Hole backcountry, Danny is a natural fit for the Hoodworks lifestyle.