We went with Ford but we love them all!

Ford’s marketing people have ensured that everybody knows the F-Series is the best selling truck in America. It has been king since the Carter administration. Since 2002 Ford has sold 11 million F-Series trucks in the U.S. and Canada. If you circumnavigated the United States, starting southbound out of Seattle on I-5, took a left […]

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Why Participate In The Light Truck Aftermarket?

More than two million Americans will buy a full-size truck this year. The average full-size truck owner will spend $2,000 on aftermarket products for their trucks and almost 20 percent will spend up to $4,800. Not only do these consumers personalize their trucks, but they are spending more each year. SEMA reports that the aftermarket […]

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The Frothy Truck Aftermarket

It’s a great time to be in the light truck performance aftermarket, but disastrous if not done right. Not since 2006 have sales been so robust. If you made it through 2008-2011, you are probably in a great position to take advantage of broad long-term growth, but you better have an online presence with a […]

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